SAN MATEO, Calif., Jan 3, 2018 – Electrolux and Cirrent announced a strategic partnership
today to enable Electrolux appliances to connect their smart appliances more easily and
securely over Wi-Fi through automatic provisioning. The companies have partnered to integrate
Cirrent’s ZipKey technology into Electrolux appliances.

Electrolux, a leader in improving consumer living, offers a wide range of appliances for kitchen,
laundry and homecare. Connecting appliances to the Internet is becoming more valuable,
enabling a better consumer experience with their appliances. It also enables the device to
communicate with the manufacturer for repair and warranty issues. And it allows the customer
to learn about new services that can be enabled for their appliances through the manufacturer.
With all of these benefits depending upon an activated device and a reliable Wi-Fi connection,
Cirrent provides its ZipKey technology to Electrolux to improve the ease of installation and
activation, as well as the reliability and security of the Wi-Fi connection.

“Electrolux recognizes that Cirrent’s technology can make our customer experience significantly
better by reducing the friction in the onboarding of our new connected products,” said Andrea
Corda, SVP Global Connectivity and Technology. “As Cirrent’s technology solves many of the
Wi-Fi connection management problems that a smart home product might face in the field, it is
one of the key technologies for our products in the year ahead.”

Not only does Cirrent’s technology improve the local performance of the appliance, but Cirrent’s
ZipKey also enhances the appliance’s ability to connect and stay connected through Cirrent’s
partnerships with large network operators. Through Cirrent’s partnerships with network
operators, ZipKey products connect to the cloud automatically in more than 120 million homes.

Rob Conant, CEO of Cirrent, stated, “Consumers expect simplicity when buying appliances from
a global leader, like Electrolux. ZipKey-enabled products are secure and easy to use: customers
plug them in and they automatically connect to the cloud with no user intervention. Further, they
reconnect with equal ease, even when the home network changes. This is the kind of delightful
user experience that leading brands, like Electrolux, aspire to deliver to their customers.”

About Cirrent
Cirrent, a provider of automatic, secure Wi-Fi connections for consumer electronics, makes it
easy for manufacturers to transform the out-of- box experience through ZipKey and the support
of the broader Cirrent ecosystem. Through partnerships with large Internet service providers
such as Comcast Cable, Cirrent has established a network of ZipKey hotspots that now cover
more than 120 million homes. For more information, or to experience a demo, please visit

Cirrent is headquartered in San Mateo, California, and is privately funded.
Visit our website, TwitterFacebook and LinkedIn.

About Electrolux
Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences,
making life more enjoyable and sustainable for millions of people. As a leading global appliance
company, we place the consumer at the heart of everything we do. Through our brands,
including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60
million household and professional products in more than 150 markets every year. For more
information go to

Media Contact:
Sam Wheatley