Product management is an awesome job. You get to work with incredibly smart people to define products that will change the world.
Product management is also a tough job. There are difficult decisions to be made every day- what gets done and what doesn’t; how to prioritize new features, drive new sales, fix quality problems, improve profitability, reduce support costs, and address technical debt.
We’ve put together this guide to help you communicate the value of ZipKey to your constituents. The guide has four sections, which in our experience correspond to the four sections of a product feature justification.